DENSO Go Karting event with ABM Motor Factor

17 November 2017 | Article

DENSO hosted a Go Karting event for ABM Motor Factor and their key customers to celebrate a successful Spark Plug promotion run in partnership with the motor factor.

Go Kart Podium

The Go Karting event was organised to reward ABM Motor Factor staff and valued customers for its recent sell-out Spark Plug promotion.

The adrenaline-fuelled evening took place in London on Tuesday 14th November at TeamSport Go Karting Docklands, and gave ABM staff and with key garage customers a chance to go head to head on the race track.

DENSO routinely supports valued motor factors with sell-out promotions to help grow their business and thank them for being loyal brand advocates of DENSO’s OE range. By fitting DENSO Spark Plugs, garages and installers ensure customers receive high quality replacement parts for their vehicles, in turn boosting sales and customer satisfaction.

The Go-Karting contest was hotly-contested by the racers, with trophies being presented to the 3 finalists at the end of the race.

Robert Legg, Sales Manager at ABM Motor Factor, commented: “I would like to say a big thank you to Colin and the team for a wonderful night racing. I know everyone had a great time and they all wish to thank DENSO for tonight.“

Go Kart POS

Fatiha Laauich, Marketing & Communications at DENSO Sales UK, said: “DENSO is founded on holding outstanding relationships with our customers, and events like these are a great opportunity to spend time with them.

“Customers react best when they feel valued, and by continuing to host promotional events we’re hoping that that message is coming across loud and clear.”

DENSO will continue to run future promotions and reward customers with the most successful sales figures with exciting experiences.

Find out more

Further details of DENSO’s product range are available online at, on TecDoc or from your local DENSO Aftermarket sales contact.

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