Local trade shows supported by DENSO

24 April 2018 | Article

OE supplier showcased newest e-Videns tool and offered attendees the chance to win a pair of Bose headphones at recent aftermarket events.


The busy events season continued for DENSO, as it attended local A1 Motorstores and Parts Alliance trade show events on Thursday 19th April, meeting with customers, garages and distributors.

The Parts Alliance Trade Show in Worcestershire was open to all Parts Alliance garage members.  Here DENSO showcased its innovative e-Videns tool on its stand. e-Videns is DENSO’s innovative end-to-end vehicle health check system which contains the world’s first live engine health check, giving drivers complete transparency over the condition of their engine. The features of e-Videns were presented by the DENSO Sales team, who also registered interest from numerous garages.

At the A1 Motorstores Spring Trade Show in Whittlebury DENSO presented its leading Iridium TT Spark Plug range at its stand (1K) whilst also offering attendees the opportunity to directly order stock packs at the event. The Iridium TT is the only Spark Plug to contain a 0.4mm Iridium probe tip and has offered vehicles improved cold-start performance and ignitability since its creation in 1997.

At both trade shows attendees had the chance to win a pair of Bose headphones if they picked a winning scratch card at DENSO stands. At the A1 Motorstores show, WRS Motor Factors were the lucky winners of the premium headphones.

A1 Show Winner

Fatiha Laauich, Marketing Communications Manager for DENSO Sales UK, commented: “Face-to-face contact with customers is an essential way to further support their business needs, meaning local trade shows matter as much as the larger expos to DENSO.

“Local events like these are also important platforms to introduce our newest innovations to the trade, such as our e-Videns tool, as well as continuing to showcase our leading ignition technologies in the form of the Iridium TT Spark Plugs.”

DENSO Corporate Presentation -1

DENSO’s attendance at the A1 Motorstores Spring Trade Show and the Parts Alliance Trade Show preceded the recent session it delivered at the Auotinform Live Glasgow show on April 14th and 15th. At the event the OE supplier delivered an in-depth presentation to help mechanics work on Rotating Electrics, Idle-Stop Systems (ISS) technology and Hybrid componentry.

Find out more

Further details of DENSO’s product range are available online at www.denso-am.co.uk/, on TecDoc or from your local DENSO Aftermarket sales contact.

Back to overview Back to the overview